Enchanted Campaign & Launch Info
Featuring...
Muse: @nataliesole
Photographer: @tessleopold_
Film: @luketysoe
Hair & Makeup: @alexoustonbeauty
Creative Direction & Styling: @arnhem_arnhem_ & @ahhtash
A heavenly romance of evocative florals & exotic bird motifs.
The perfect alchemy of signature feminine & playful new silhouettes.
Overflowing with dreamy detail, the excitement & anticipation is sky high.
Go on, get carried away… let yourself be enchanted ✨
We’re welcoming 2021 with our new print, Jasmine.
Our inspiration for the beautiful border detailing comes from Indian bohemia. Discover the artful placement of vibrant blooms with the most exquisite birds, signifying freedom, perspective and natural beauty. Jasmine is available in three beautiful hues: Campari, Peacock & Pearl.
Jasmine is digitally printed and crafted from 100% Tencel™ Modal so that it flows with grace, and has a soft, dry hand feel. The fabric is a slightly heavier version of the fabric used for both Esmee and Juliette, making it stronger and designed to last. Tencel™ Modal is made sustainably from Beech trees, harvested from responsibly managed, renewable forests. This incredible fibre is carbon-neutral, pesticide free and requires much less water than standard cotton.
In Drop One you can expect the Jasmine Strappy Mini Dress that’s based on the best-selling Serefina Mini Dress, but with significantly more detail in the design and playful volume in the skirt. Two of our cult-favourite styles return: our Midi Skirt and Blouse, both in Jasmine. Blouse lovers note we’ve made the Jasmine Blouse slightly slimmer and shorter based on your feedback in relation to fits. Plus, you’ll find the Poeme Sundress and Top in Blush; read more of these swoon-worthy treasures below.
Drop Two of Enchanted delivers three new silhouettes to add to your collection! The first new silhouette is the aptly named Jasmine Playdress. This fun and flirty style comes in an all-over ditsy floral and oozes feminine charm. It’s packed with figure flattering design details, suiting all shapes and sizes, and is that short, cute, easy-wear dress to take you from day-to-night. The next new and noteworthy style is the Jasmine Cami. Another feminine, ditsy floral with figure-flattering design details, plus a forgiving peplum hem that cuts just above the hip. We’re obsessed with the next magical style, which was actually the catalyst for the entire Enchanted collection – the Jasmine Midi Dress. Exquisitely feminine, there’s so much workmanship and detail in this vintage-inspired treasure. This figure-flattering gown is a work of art that will make you feel divine throughout all seasons. To conclude the final chapter the Poeme Mini Dress returns in Blush – shamelessly romantic, life just can’t get any sweeter.
You asked and we listened: our best-selling organic cotton story Poeme returns.
It’s time to get acquainted with the new neutral of the season, Blush. This softly feminine pink is the perfect alternative to white, that also allows the top to pair effortlessly with your new Jasmine Skirt. These timeless silhouettes focus on detail and design, and have that dreamy energy to make you feel beautiful, whatever the occasion. The pure beauty of Poeme starts at the fibre: crafted from 100% organic cotton it’s grown without harmful chemicals. This means that biodiversity, healthy ecosystems, soil quality and the health of humans is preserved.
Muse: @nataliesole
Photographer: @tessleopold_
Film: @luketysoe
Hair & Makeup: @alexoustonbeauty
Creative Direction & Styling: @arnhem_arnhem_ & @ahhtash
A heavenly romance of evocative florals & exotic bird motifs.
The perfect alchemy of signature feminine & playful new silhouettes.
Overflowing with dreamy detail, the excitement & anticipation is sky high.
Go on, get carried away… let yourself be enchanted ✨
We’re welcoming 2021 with our new print, Jasmine.
Our inspiration for the beautiful border detailing comes from Indian bohemia. Discover the artful placement of vibrant blooms with the most exquisite birds, signifying freedom, perspective and natural beauty. Jasmine is available in three beautiful hues: Campari, Peacock & Pearl.
Jasmine is digitally printed and crafted from 100% Tencel™ Modal so that it flows with grace, and has a soft, dry hand feel. The fabric is a slightly heavier version of the fabric used for both Esmee and Juliette, making it stronger and designed to last. Tencel™ Modal is made sustainably from Beech trees, harvested from responsibly managed, renewable forests. This incredible fibre is carbon-neutral, pesticide free and requires much less water than standard cotton.
In Drop One you can expect the Jasmine Strappy Mini Dress that’s based on the best-selling Serefina Mini Dress, but with significantly more detail in the design and playful volume in the skirt. Two of our cult-favourite styles return: our Midi Skirt and Blouse, both in Jasmine. Blouse lovers note we’ve made the Jasmine Blouse slightly slimmer and shorter based on your feedback in relation to fits. Plus, you’ll find the Poeme Sundress and Top in Blush; read more of these swoon-worthy treasures below.
Drop Two of Enchanted delivers three new silhouettes to add to your collection! The first new silhouette is the aptly named Jasmine Playdress. This fun and flirty style comes in an all-over ditsy floral and oozes feminine charm. It’s packed with figure flattering design details, suiting all shapes and sizes, and is that short, cute, easy-wear dress to take you from day-to-night. The next new and noteworthy style is the Jasmine Cami. Another feminine, ditsy floral with figure-flattering design details, plus a forgiving peplum hem that cuts just above the hip. We’re obsessed with the next magical style, which was actually the catalyst for the entire Enchanted collection – the Jasmine Midi Dress. Exquisitely feminine, there’s so much workmanship and detail in this vintage-inspired treasure. This figure-flattering gown is a work of art that will make you feel divine throughout all seasons. To conclude the final chapter the Poeme Mini Dress returns in Blush – shamelessly romantic, life just can’t get any sweeter.
You asked and we listened: our best-selling organic cotton story Poeme returns.
It’s time to get acquainted with the new neutral of the season, Blush. This softly feminine pink is the perfect alternative to white, that also allows the top to pair effortlessly with your new Jasmine Skirt. These timeless silhouettes focus on detail and design, and have that dreamy energy to make you feel beautiful, whatever the occasion. The pure beauty of Poeme starts at the fibre: crafted from 100% organic cotton it’s grown without harmful chemicals. This means that biodiversity, healthy ecosystems, soil quality and the health of humans is preserved.
Sizing and fit details will be released through our Facebook and Instagram stories on Sunday, 17th January. Instagram followers, this will be saved to our highlights for you to refer back to. Facebook honies, we'll save this in a carousel post on our feed for you.
Chapter One launches at 10am AEDT, Tuesday 19th January.
Chapter Two launches 10am AEDT, Thursday 28th January.
Set your intentions and your alarms,
these new styles will be enchanted to meet you xx
Chapter One launches at 10am AEDT, Tuesday 19th January.
Chapter Two launches 10am AEDT, Thursday 28th January.
Set your intentions and your alarms,
these new styles will be enchanted to meet you xx
