Fly away with us on our trip to Paris

Meet the amazing team behind Je Ne Sais Quoi campaign and join us during our adventures around Paris 

 Je Ne Sais Quoi Behind the Campaign

Je Ne Sais Quoi Behind the Campaign

The French way is all about being effortlessly chic. That's the reason why we named this collection Je Ne Sais Quoi – there is just something about French style that is so special, it can't be described.


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Je Ne Sais Quoi Behind the CampaignJe Ne Sais Quoi Behind the Campaign 

From their voices to their style, these 60s icons were all over our moodboards for this collection. Brigitte Bardot, Francoise Hardy, Anna Karina and Jane Birkin.


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Je Ne Sais Quoi Behind the Campaign

A style of ornamental art that flourished between about 1890 and 1910 throughout Europe. This style is characterized by its use of long, sinuous, organic lines and was most often used in architecture, interior design, jewelry, glass design, posters, and illustration.


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Je Ne Sais Quoi Behind the CampaignJe Ne Sais Quoi Behind the Campaign

Shot by Mariane Guillon @marianeguillon, Model @claratlan, Makeup by @mariehairmakeup, Styling Assistant @hilarygrigsby, Production by @brynnewman And a huge thanks to our French fashion designer turned translator and production assistant, @helenekonig.


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