Nomada Campaign & Launch Info
Featuring...
Muse: @caseyjamess_
Photographer: @cameron__mackie
Styling Pieces: @strangedaystore
Jewellery: @ _anni_lu_
Creative Direction & Styling: @arnhem_arnhem_ & @ahhtash
NOMADA
Chapter One, launching Thursday 13th May.
Chapter Two, launching Tuesday 25th May.
Chapter Three, launching Tuesday 15th June.
Nomadic by nature, we’re going back to our roots. Born into a gypsy lifestyle of beauty and colour, this collection celebrates all that is authentically globetrottersiraconlineusa.
Nomada is inspired by travel, with a focus on sustainable materials and an everlasting feeling of connection with nature.
Discover silhouettes that have a timeless aura and playful practicality, bursting with florals, rich hues & textures. Each with a spirit that’s a little rebellious, yet always sweet.
Our new floral Phoebe comes in three beautiful palettes: Rustic Honey, Sage and Waterfall. Crafted from 100% Lenzing™ Ecovero™ that’s derived from certified renewable wood sources. This magical print comes in eight silhouettes: your classic globetrottersiraconlineusa staples, together with two new dresses and the dreamiest new top.
To create the perfect cool season wardrobe we’re balancing Phoebe with essential knits, corduroy and denim.
Chapter One brings you the super soft, warm Orchid Knits. With a cropped jumper and cardigan, and the perfect open front mid-length cardi to envelop yourself in this winter. In two easy, neutral hues Oak and Matcha they’re the ideal pieces to be worn, loved and collected throughout time. Crafted from 70% non-mulesed Merino Wool and 30% organic cotton these cute cable knits have been produced by supporting alternative farming methods.
New and necessary, our Savannah sustainable Cord returns in the perfect cool neutral, Sage. We LOVE this colour as it’s easy to pair back with everything, and, it’s literally flattering on all skin tones and trust us, that statement is tried and tested. An everyday staple our 70’s-inspired, high-waited flares have that coveted hip-hugging, leg-lengthening silhouette. Better together, you’re going to love the Savannah Jacket pared back with the Flares, or styled over your new Phoebe dress. And last, but not least, the Savannah Overalls are practically a one-and-done outfit. These beauties are a forever staple that you can wear year-round with a tee, peasant blouse, or a cosy knit. Super soft and comfy, with enough weight to hold their shape these really are the perfect new styles for new adventures.
Our Hideaway Denim in Vintage Blue is an instant classic. Chapter Two brings you two silhouettes; the Overalls that have the same flattering fit as Savannah, and our Flares that are the same fit as our cult-favourite Ember. Timeless staples to wear on repeat and consciously crafted from sustainable cotton, you can wear these everlasting beauties knowing that they’ve been made by people like you who care about our future.
In Chapter Two we have some exciting new accessories for you. If you missed out on our best-selling globetrottersiraconlineusa x Salty Aura Honey Picnic Rug fear not, we’ve collaborated again to bring you this coveted rug in our new Phoebe print. This limited-edition picnic rug is crafted from 100% recycled cotton and looks divine styled on your bed, or taken on your adventures to the mountains, beaches and beyond. Staying with our travel inspired theme we’ve gotten together with our favourite plastic-free partner Kappi to bring you our Phoebe Revive Cutlery Wrap. Packing bamboo utensils in the off-cuts of Phoebe makes life on the go plastic-free and pretty.
We’re welcoming in winter with Chapter Three in June bringing you our feminine Phoebe print in Jersey. Call it loungewear, activewear, or comfy basics you’ll be all about the softness, stretch and fluid drape of these playfully printed pieces. Your favourite silhouettes return, the Jersey Dress, Bells, Bandeau and High-Waisted Briefs. Plus, we have two new coveted styles for you, our Wide Leg Pants and a super cute Mini Skirt with playful ruche detailing.
To conclude the adventure Chapter Three delivers a Phoebe Water Bottle that’s eco-friendly, stainless steel and a safe, zero-waste alternative to plastic. Plus a Phoebe Revive Bottle Bag to keep this beauty clean.
So let your wanderlust run free and start planning your wish list from this incredible new collection.